I had the opportunity to work with WDTP in redesigning JosephPilates.org, the home of the original works of Joesph Pilates. The rights to Joseph Pilates’ original works are owned by Presentation Dynamics LLC and they approached us wanting a redesign for their outdated site. Pilates is practiced by millions around the world and it was so exciting to be able to work with such an iconic national brand. I even learned a lot about Pilates I didn’t know, and we decided to leverage that when discussing what the tone of the site should be. If you think you know Pilates, you don’t!