2024

PHOTOSHOP & ILLUSTRATOR

YoungLA For Her Package Design

In my advertising and branding class, one of our assignments was to create a mock package for a brand of our choice and then print and build it. I chose one of my favorite activewear brands, YoungLA For Her. The YoungLA brand has a focus on the "golden age" of lifting, particularly focusing on the late 70s and 80s. Since most of their clothing packaging is soft, I decided to create a VHS themed promo box titled the "Golden Age Mystery Box", which would contain stickers, keychains, or other small promo items. It was meant to be handed out at press events and conventions the brand might be attending.